Kim Roberts
Good design makes better brands.

Grounded Foods

Grounded Foods was created as a grain-free, healthy and filling replacement to generic supermarket cereals for the Vancouver market.

I was responsible for creating their entire brand identity, package design, and website on Shopify.

The hand-drawn element of the logo represents the handmade nature of the product and the realness of the ingredients. The sans-serif font was chosen as a very clear, concise, and universal style of lettering. Together, the logo stood out on shelves among other packaged cereals, and drew customers from the company’s target demographic.

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