Grounded Foods was created as a grain-free, healthy and filling replacement to generic supermarket cereals for the Vancouver market.
I was responsible for creating their entire brand identity, package design, and website on Shopify.
The hand-drawn element of the logo represents the handmade nature of the product and the realness of the ingredients. The sans-serif font was chosen as a very clear, concise, and universal style of lettering. Together, the logo stood out on shelves among other packaged cereals, and drew customers from the company’s target demographic.