Kim Roberts
Good design makes better brands.

Services

 
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Web Design

Ideal for a growing business or an emerging startup that needs a website that shines.

01 – Research

First, we’ll have a phone call discovery session to find out what your business is about and discuss goals for your project. You will receive brand identity and user experience questions so that we can establish a clear understanding of your web design needs.

02 – Discovery

Based on our your answers to the brand identity and user experience questions, I will create a mood board PDF presentation which will outline any website inspiration, colour palettes, and design elements that you could potentially see on your site. A wireframe will also be created which will go over page hierarchy and how your users will move around your site.

03 – Design & Development

Once the mood board and wireframe has been agreed upon, the design begins. I will come up with 2 designs based on the previous steps and present them in a PDF presentation. Once one of the designs has been chosen, I will start building out the designs in your content management system - Wordpress or Squarespace. You will have up to 2 rounds of design changes and any additional changes will be charged hourly.

04 – Delivery

The final website will be made live on your domain once the designs are all set and agreed upon. I will also include a how-to PDF going over how to make basic change updates to content or photos.

What's included:

  • New or updated website that is mobile and tablet responsive

  • How-To PDF

Timeline: 6-10 weeks

Cost: From $1200 USD

 
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Brand Identity

Ideal for a business that is developing a new identity or refresh.

01 – Research

First, we’ll have a discovery session to find out what your business is about and what you’re looking to get out of creating a new brand identity. You will receive brand identity questions to answer in order for us to gather the most information possible.

02 – Discovery

Based on our your answers, I will create a brand story which will cover things such as your brand’s mission, target audience, as well as visual inspiration in the form of a mood board.

03 – Design

Once the brand story is fine tuned and an agreement has been made on direction, the design begins. I will come up with 3 designs based on your discovery sessions. We will work through 2-3 rounds of revisions to refine the concepts match your vision. Any additional revisions will be charged hourly.

04 – Delivery

The final logo lockups will be delivered in .ai, .eps and .png formats, along with a style guide PDF with logo application instructions.

What's included:

  • Primary and secondary logo lock-ups

  • Style guide PDF including colour palette, typography, and stylistic elements

Timeline: 4-8 weeks

Cost: From $1000 USD

 
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Graphic Design

Ideal for someone or a business that has a particular project in mind outside of web-design or branding.

Some graphic design projects could include:

  • Landing pages

  • Social media templates (Instagram, Instagram, Youtube)

  • Troubleshooting an existing Wordpress, Squarespace, or Shopify site

  • Banner ads

  • Printed marketing collateral (signs, menus, business cards, etc.)

Timeline: varies depending on project.

Cost: From $200 USD